Who is Mary Barra? "Or, 'Have a point of view, Mary. Part of the reinvention included making boldmoves, said Morningstar Auto Analyst David Whiston, noting Barra'scontroversialdecision to sellGM's German Opel and United Kingdom Vauxhall brandsin 2017. Mary T. Barra, incumbent CEO at General Motors, started her career at GM in 1980. The pressure to succeed is made more intense forBarra by thefact that onJan. 15, 2014, shebecame the first woman to run a car company. So It Redesigned Its Iconic Can. Campbells Soup Sales Were Declining. "I tried to go to every game, because I knew that was a time Id never get back.". 1988 - GM awards her a fellowship to Stanford Business School. In 2013, just months before she became CEO of General Motors, Mary Barra gave a commencementaddress to graduates at her alma mater, Kettering University. The part about being the first female CEO, "didnt really hit me," Barra said. "She didnt care what you studied, she just believed that was a gateway to a better life.". CNN Here's a look at the life of Mary Barra, CEO of General Motors. It can be a catalyst for going out there and creating the life you want. [36], Barra was ranked first in Fortune's Most Powerful Women list in 2015, up from second the year before. People sent me notes congratulating me for working at a company that has a woman CEO.. Going to . Rick Wagoner became GM's CEO in 2000 and was ousted in 2009 after the company filed for Chapter 11 federal bankruptcy protection. She spearheads customer-focused changes and innovative technologies to meet GM customers' needs. She also has a downtown Detroit apartment. But, ever evolving,Barra recently said GM will be getting back into Europe, this time to sell EVs. Mary Barra challenged the graduates to do their best, to be honest, and to make room to include others at the table. Mary has had an affinity for cars since she was a child. August 9, 2014, 5:00 PM UTC. Copyright 2022 Dow Jones & Company, Inc. All Rights Reserved. In 2019, Barra took home more than $20 million in total compensation. They have two lovely children together, Nicholas Barra and Rachel Barra. It fell to a low of 13.2% in the fourth quarter last year. Mary became the CEO of GM in 2014, making her the first female CEO of a major international automaker. In 2017, General Motors began selling the Chevy Bolt EV, beating Tesla to the first electric car under $40,000 with a 200-mile range. A Warner Bros. [3] Prior to being named CEO, Barra was executive vice president of global product development, purchasing, and supply chain.[3][4]. The first car that stole her heart at the young age of 10 was her cousin's late-60s vintage, red Chevy Camaro convertible. Mary Barra is the first female CEO of General Motors-in fact, the first female CEO of any major auto manufacturing company. [2] She is the first female CEO of a 'Big Three' automaker. [6][7] Her grandfather, Viktor Mkel, moved to the US and married Maria Luoma, a Finnish immigrant from Teuva. To avoid that happening again, GM plans tobuild every part of its EVs, including the battery cells and manufacturing of the battery packs, onitsUltium platform. Consult any movers-and-shakers' list for the past several years and you're likely to find GM CEO Mary Barra. This story has been updated to stateBarra's first job was at the Pontiac Motor Division in Pontiac and to clarify that Cruise is the first company to have a self-driving taxi in a major city. I am deeply sorry.. With the silicon chip and supply chain challenges this year, the factory cannot keep up with demand. Barra named Chevrolet Camaro and the Pontiac Firebird are . Barra also manages thetens of billions of dollars GM invests to build or upgradeits factories around the world. In those days, I went to a manager and said, This guy is stalking me. People I worked with tried to make sure I wasnt alone. She is one of the most important CEOs GM's had in a long time,a historical figure occupying thejob held once by suchnoted CEOsas Alfred Sloan in the 1920s and Roger Smith in the 1980s. The first car that stole her heart at the young age of 10 was her cousin's late-60s vintage, red Chevy Camaro convertible. Her cellphone sits in abright cherry-red case, no boring brown or black like manyexecutives might select. Barra and her older brother,Paul Makela, were the first in her immediate family to graduate from college largely due to Eva'sprodding. "I remember I was called in and (then CEO)Dan Akerson told me and then I was pulled into the boardroom and I didnt even have time to text my husband," Barra said. The beautiful couple met during their university days at Kettering University. He did not reply to Free Press requests for commentfor this article. "You won't always be right, but no one's right all the . "We have the ambition, the talent and the technology to create a world with zero crashes, zero emissions and zero congestion." Mary Barra // Chair and CEO. 2023www.freep.com. 1:33 PM EST, Thu December 8, 2022, Testifying before a US congressional subcommittee. [37], She remained in the number one spot in Fortune's Most Powerful Women of 2017[38] and Number 5 on Forbes World's 100 Most Powerful Women List in the same year. ", General Motors CEO Mary Barra through the years. [49], "Ford and GM replace 'chairman' title with gender-neutral 'chair', "Exclusive: Inside New CEO Mary Barra's Urgent Mission To Fix GM", "G.M. One might think that more than four decades with the same employerlike her. In July 2009, she advanced to the position of vice president of global human resources, which she held until February 2011, when she was named executive vice president of Global Product Development. "With the plan that we havethat were executing this year if there isnt dramatic disruptions, youll see usbe back in a leadership position," Barra told the Free Press. Michael J. Foxs Net Worth: How the Iconic American Actor Made His Money. Back in the Tech Center's R&D building that rainyMayday,Barra speaksduring the interviewof her life path and the journey ahead with moments of laughter,passion and pragmatism. She was promoted to vice president of global human resources in July 2009, a post she maintained until February 2011, when she was promoted to executive vice president of Global Product Development. Dingellworked at GM from1976 to August 2009 and has known Barra for many years. "Thats when it kind of stretches into a 12-hour day.. After hiring a former U.S. attorney to conduct an internal probe, she fired 15 employees, instituted an if you see something, say something policy and restructured engineering operations to enable quicker responses to potential safety violations. One example of how she cut through amassive machine's lack of focus and direction was byfamously simplifyingGM's multipagedress code to two words: Dress Appropriately. May 12, 2022. "I remember very vividly," she said. Make no mistake, Barra, 60, has unwaveringgravitas. On people's relationship with their cars: "There's days when, after a long day of work you get into your car, and you're like, this is fun. ", Most importantly, leaders gave her a shot. General Motors Co. CEO Mary Barra was paid $29.1 million, the automaker reported in a Securities and Exchange Commission filing Friday. 7 seconds Zero to 60 mph acceleration time for the new Chevy Bolt EV. But it hit the rest of the world. SoHenige set upa "war room"to manage the news and waited. This massage technique is attracting fans across Hollywood, including Ariana Grande, Kourtney Kardashian and Sean Diddy Combs. About Mary Barra GM's CEO since 2014, Barra is the first woman to lead one of the big three automakers in the U.S. Barra has invested billions in electric vehicles, self-driving cars and a. Still, he, too, would "like to see more battery electric vehiclesfrom GM already out.". We will listen and engage in conversations that elevate our collective understanding and inform our actions to address inequality. What Kind of Car Does Mary Barra Drive? GMisn't the only automaker looking to transform acompany. Barra's pride comes in being a mother herself. "What we talk about at General Motors is, 'Looking over the horizon.' 1 Barras rank on Fortunes 2015 list of the Most Powerful Women. [23] Her decision was criticized by President Donald Trump, who threatened to remove the company's government subsidies in response. Barra was the highest-paid Detroit Three executive in 2017, earning a total of $21.96 million. "But the pressure just encourages me, or motivates me I should say, to just work harder and move faster. office, a bright space that overlooks the Detroit River, a sign reads Keep Calm and Carry On. Its no wonder she keeps the saying nearby. "I knew, the GM I had known,had changed the day she was named CEO.. "She recognized the human and the humane aspects of it.". After dinners, she watches TV with her husband. Weve seen what smart entrepreneurs can accomplish. Mary Barra House Barra and her family live in Northville, Michigan. She started with a position inspecting fenders and hood panels in a Pontiac plant; rose through the ranks in manufacturing, engineering, and human resources; and then was named head of global product development, purchasing, and supply chain. She was elected Chairman of the GM Board of Directors on January 4, 2016, and has served as CEO of GM since January 15, 2014. Likewise, Fordhad the Mustang Mach-E out well before GM brought out the 2022 GMC Hummer EV and the Cadillac Lyriq SUV, which is in production now. "Then there was the gasp! She remains the only one doing ittoday. "Everybody was like, 'The cultures bad, the cultures bad, it needs to change,' " Barra said. Farley is known to taketo Twitter to promote Ford products. Back then, she was still a college student at Kettering University. GM paid $120 million to settle claims from dozens of states and it paid penalties and settlements ofan estimated $2.5 billion, including $900 million to settle a U.S. Department of Justice criminal case. Someblame her for GM's loss ofU.S. marketshare even thoughGMs market share had been declining for yearsbefore Barra was named CEO. Severaltechnicianslook up from their worka bitawestruck at their guest. She earned that job," Henige said. Then GM had a series of short-lived CEOs before Barra got the job. Leadership Journeys - Mary Barra. Have a point of view.". As a longtime veteran of David Zaslav - Discovery Communications, Inc. Bernhard Hodler - Julius Baer Group, Ltd. Stephen Schwarzman - The Blackstone Group LP. But her older cousins are always thereto remind her, " 'Your mom and dad are so proud. . Inhindsight, especially with the war in Ukraine, Whiston calls it "a good move," noting that Europe is "such a crowded mass market" that GM was not likely to sell a big numberof cars there. Raised in Waterford, Michigan, a feeder town for GM, Barra began working for the company at 18. American businesswoman who was named the CEO of General Motors in 2014. Mary Barra Biography. When I was interviewed for my job at GM,I was asked, 'Why would a woman want to work for GM?' Barrawas the first female GM executive thatHenige sawwho was pregnant. Mary has had an affinity for cars since she was a child. Her grandfather immigrated to the US in the 20th century. The meeting comes after the group published full-page ads . 2 dogsboth Coton de Tulearsowned by Barra with her husband and two kids. It pushed GM toward a crossroads where Barra and her team would improve safety and technology andlaythe groundwork for GM's transformation to EVs. Yet she can recall the pivotalmoment when she recognized that driver-assisted technology had evolved enough to sparkan epiphany:GM would need to reinvent itself to last another 100 years. [35] In 2018, she received an honorary doctorate from Duke University and in 2022 she delivered as the school's commencement address. On Jan. 4, 2016, she became GM's chair too. Today, she has nearly 62,000. Inside the Capitalism Incubator, our students find the best business ideas, the coaching, and the contacts they need to fund, launch, and scale a 7-figure business they can turn around and sell someday for even more. By Neal E. Boudette. 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